Session Overview

Sam asked for mockups of Lexington-branded merchandise: tee shirts and swag bags. The request specified using the firm logo (Sam Aguiar Injury Lawyers) and the Lexington phone number (859) 888-8000 on all items. Simple designs.

The session ran two rounds of mockups. The first round produced four general options covering different product types. The second round responded to Sam's direction for vintage minimalism: two-color only, smaller phone number, some options with back-yoke (neck-level) logo placement, and specific color combinations (blue on grey, grey on blue, white on blue, blue on white) using the older/lighter navy shade.

What Was Accomplished

Round 1 mockups (Turn 1) — four items:

1. Navy tee: full-color logo on the chest, phone number in white below. Described as the workhorse option that hides stains and reads as most "branded."
2. Heather white tee: same composition, phone number in navy. Lighter, more casual, good for warm-weather events and tennis-style giveaways.
3. Natural canvas tote: classic cream canvas with khaki handles, full-color logo, navy phone number. Premium feel, suitable for CLE giveaway, intake gift, or event swag.
4. Navy drawstring cinch bag: sporty, gym/event-friendly, white drawstrings. Good for high-volume handouts (5Ks, festivals, school events).

Printer notes provided:

• Standard chest print is approximately 10-12 inches wide on adult sizes
• Logo orange (#F89C22) and navy (#0B212D) should be specified as Pantone matches
• One-color print option available for cost reduction using all-white or all-orange variant of the "A" lockup

Round 2 mockups (Turn 2) — six vintage tees:

Sam directed: two-color only, smaller phone number, some with back-yoke placement, vintage minimalism, blue on grey / grey on blue / white on blue / blue on white, use the older lighter navy shade.

Six tees produced using the older lighter navy (#003D54), two-color only, vintage screen-print texture, scaled-down phone number:

1. Blue logo on heather grey: classic concert-tee feel, washed navy ink, premium retail look.
2. Grey logo on vintage blue: tonal, understated, reads like a college bookstore tee.
3. White logo on vintage blue: boldest of the six, cleanest contrast.
4. Blue logo on natural/cream: softest, most heritage-feeling, Madewell-adjacent.