Are you looking forward to making big sales this Black Friday and Cyber Monday? Matter of fact, both small and big online businesses have the opportunity to make thousands of sales within a few days, and attract a staggering number of new customers… granted that they are well prepared for an exponential orders surge!
<aside> ✨ In fact, you may be surprised to learn that Shopify merchants sold $6.3 billion globally between Black Friday and Cyber Monday in 2021, and that BFCM sales can easily account for more than 20% of annual sales volume**.**
If you want a piece of that pie and look forward to reaping the benefits of selling at one of the busiest times of the year, you’re in luck.
In this guide, we're covering the necessary daily steps you can take to position yourself and your business for success throughout the Black Friday and Cyber Monday surge.
Gymshark’s Black Friday teaser ad
Preparing for one of the biggest sales times of the year can help you bring in more traffic, double, triple, or even quadruple the sales you'd typically make, and cater to the needs of the consumers without worry.
What you will discover in this guide:
How to optimise and prepare your logistics for an exponential surge in sales | 2️⃣
How to develop a fully optimised BFCM marketing campaign | 3️⃣
How to optimise your e-commerce website to maximise conversions | | --- | --- | --- |