Created a negative keyword candidate workbook for the Lexington Google Ads campaign review. The workbook includes the requested first-tab structure: A Keywords Negatived, B Lexington, C Louisville, D PMax, E Spanish, F Brand, G Recommendation, H Remove?.
The workbook has 461 candidate rows and a second Evidence tab. It uses live negative inventory from the Google Ads connector for Lexington, Louisville, PMax, Spanish, and Brand. It also includes candidate negatives identified from paused and ended campaigns, plus recent search-term leakage discussed in this Lexington optimization lane.
Workbook path: /Users/samaguiar/Documents/Projects/reports/google-ads/outputs/2026-05-24-lexington-negatives/lexington-negative-keyword-candidate-matrix.xlsx
PMax returned no campaign-level keyword negatives through the keyword-inventory tool, so PMax current negative status is listed as No in the matrix. The Recommendation column still includes PMax where a candidate appears broadly safe for PMax exclusion.
The first global negative pull hit the 1,000-row account-wide ceiling, so the workbook uses targeted live campaign pulls for the five requested campaign columns and selected historical paused/ended campaign sources. This is enough for a lengthy candidate matrix, but not a complete all-time export of every negative ever used in the account.
The requested workbook was created and QA checked. The remaining decision is whether Sam wants these candidate negatives implemented, further reviewed manually, or split into shared negative lists.
A future agent can use the matrix as a review queue. The cleanest implementation path would likely be to create shared lists for competitor names, off-practice legal topics, legal-aid/free-advice terms, and location drift, then link them only to the appropriate live campaigns. Be conservative with Spanish removal candidates in column H because a few current exact negatives may be broad but intentional.
No account mutations were made in this run. If implementation is approved, re-query live negatives before writing because the account may have changed after this export. For PMax, separately confirm whether the account uses campaign-level negatives, account-level negatives, or shared lists before applying changes.