The modern job hunt has become emotionally exhausting for Gen Z students and freshers.From unrealistic “entry-level” expectations to endless applications and silent rejections, the process often feels chaotic, overwhelming, and ironically humorous.
This campaign transforms those struggles into a visually-driven meme marketing series using:
The goal was to create a campaign that feels emotionally real, highly shareable, and culturally relevant to students navigating internships and placements today.
The campaign uses:
Unlike traditional meme formats, the project focuses on building a recognizable visual identity around the “Gen Z job hunt experience.”
Concept