Run date: 2026-05-14 (Thursday)

Mode: scheduled / unattended

Importance: High

Status: Needs Follow-up (degraded run, fixes deferred)

Recap

Run pivoted to MCP-only path because the Cowork bash sandbox returned ENOSPC on every shell call and Ahrefs reported 106,208 / 100,000 API units used for the period ending 2026-05-17. No autonomous WP, Apache, or Cloudflare changes were deployed because rollback requires shell. Recon and analysis still shipped against cached/free MCP endpoints.

What was done

• Stood up date-stamped workspace at /sessions/intelligent-jolly-meitner/mnt/Projects/SEO-Audit-2026-05-14/ and wrote full recon.md.
• Pulled Ahrefs Site Audit project-level snapshot (health 99, 9 errors, 674 warnings, 510 notices on 2026-05-08 crawl, 806 URLs).
• Pulled GSC pages + keywords for 2026-04-01 to 2026-05-13 (43 days).
• Confirmed no Ahrefs Brand Radar reports configured.
• Substituted OpenAI web-search for Perplexity Sonar (no Perplexity MCP wired) and ran 4 AI visibility prompts.
• Logged blockers per failure-handling rule; did not silently skip.

What ships as findings

1. Canonical / UTM hygiene defect (high-impact, low-risk fix)

https://www.aguiarinjurylawyers.com/?utm_campaign=gmb is indexed and is the top URL for the query "sam aguiar" with 108 clicks and 59,442 impressions. The canonical apex https://aguiarinjurylawyers.com/ is competing with itself. Fix path: strip ?utm_campaign=* and force apex host at Apache level (host normalization belongs at the server per redirect-ownership standard). Add self-canonical to homepage.

2. Off-brand traffic dominance

Top 2 pages by clicks are /largest-trucking-companies/ (518) and /understanding-the-gardasil-lawsuits/ (287). Together ~70% of organic clicks in the window. These are legitimate traffic but they do not produce Louisville/KY PI cases.

3. Commercial Louisville/KY PI queries absent from top 50 GSC

Not a single top-50 query is a commercial Louisville/KY PI term. Missing: "Louisville car accident lawyer", "Louisville personal injury attorney", "Kentucky truck accident lawyer", "Louisville motorcycle accident lawyer". This is the biggest open opportunity on the board.