What this file is
This is not a single clean brief. It is a pasted working session that starts with a keyword dump, checks what already exists on the site, then evolves into a broad content architecture plan.
What it actually details
- A content-gap review against the Sam Aguiar site.
- A ranked backlog of updates versus net-new pages.
- A major FMCSR / trucking cannibalization diagnosis with repurpose mapping.
- Expansion into six large hubs: Trauma Centers, FMCSR, Legal Concepts, Litigation, Insurance, Expert Witnesses, and Case Examples.
- Delivery artifacts that were already created during that session: a roadmap sheet, a cannibalization audit sheet, and a master Notion protocol with child handoffs.
Most important sections in the local file
- Existing content that should be refreshed instead of rebuilt.
- Net-new content tiers, originally led by the trauma center hub.
- FMCSR cannibalization and repurpose mapping, which is more operationally mature than the earlier brainstorm.
- Final inventory of created Google Sheets and Notion handoffs.
Practical interpretation
This file is best treated as a master backlog and agent-handoff archive, not as a page brief to execute top to bottom.
Recommended starting order
- Quick-win updates on pages that already exist and can absorb obvious demand.
- Cannibalization cleanup where overlapping trucking and bicycle URLs are already competing with each other.
- One flagship net-new or near-net-new pillar after cleanup, not six hubs at once.
Specific starting lane