🎬 Content production project — Video series, event promos, and blog content created for Flock, a fast-growing insurtech brand building authority in its space.

📈 Key Results

• 1,000,000+ views across the Flock Fridays series
• 15 episodes produced and hosted
• High-level hires and clients secured directly through the series
• 5 industry blog articles published
• Brand authority established in a competitive insurtech space

🎯 The Brief

Flock needed content that would build brand authority, attract serious industry attention, and position the company as a thought leader — not just another insurtech startup.

Three content workstreams:

• A flagship video interview series featuring external industry guests
• Event promotional videos for industry conferences and events
• Industry-focused blog content targeting key audience segments

📦 What I Created

🎙️ 1. Flock Fridays — Video Interview Series

A recurring video interview series hosted by James, featuring external guests from across the industry. Each episode was produced end-to-end — from guest sourcing and question preparation through to filming, editing, and publishing.

Series highlights: