Handoff — Google Ads campaign-health follow-up (2026-05-04)

Source session: gads-campaign-health (scheduled task) on 2026-05-01, then live interactive follow-up after Sam rotated the OAuth token.

Local handoff: /Users/samaguiar/Documents/Codex/handoffs/gads-campaign-health-followup-2026-05-04.md

What was deployed live this session (16 mutations, all OK)

#	Mutation	Resource
1	Brand Protection outlier ad → homepage	`customers/3813916687/ads/805436082167`
2-4	Bigger Share Guarantee sitelink consolidation	assets `349706572041`, `349637809858`, `350652701267` → `/about-us/bigger-share-guarantee/`
5-6	Our Results sitelink consolidation	assets `349706572044`, `350652701270` → `/about-us/our-results/`
7-14	8 new Lexington sitelinks	assets `357184296541-562` linked to campaign `23759713638`
15-16	Spanish 2 ads → `/abogado-louisville/`	ads `804169854467`, `806933898904`

New campaign, PAUSED on creation, $35-40/day
Curate, don't clone. Louisville campaign has 165 keywords with 'louisville' literally baked in — those would compete with the existing campaign on the new one. Pull ~30-40 core Spanish PI keywords with Lexington swaps.
Copy the full 1,750 campaign-level negative keyword list (accumulated wisdom).
2 fresh RSAs, Lexington-specific Spanish copy, phone 859-888-8000, final URL /abogado-lexington/.
Geos: Fayette County + Lexington zips (40502, 40503, 40504, 40505, 40507-40517, 40522), spillover Frankfort/Versailles/Nicholasville/Georgetown/Richmond.
Estimate: 2-3 hours focused work.

WordPress (Kadence), mirrors aguiar.legal layout
3,000+ words, brand voice rules, no banned words
Add videos, mobile sticky CTA. No case value calculator (Sam considers it misleading)
Schema: LegalService + FAQPage + LocalBusiness
Deploy as DRAFT, run pre-publish-qa, Sam reviews before publishing
Phone: 502-888-8888 (NOT aguiar.legal's 502-521-1247)
Estimate: 4-6 hours focused work.