Window: 2026-04-25 to 2026-05-01 (vs prior 7d 2026-04-18 to 2026-04-24)
Account: Customer 381-391-6687 under MCC 867-659-9345
No compromise indicators. All recent changes from authorized accounts (Sam's marketing email + jchoniski@aguiardrive.com). Geo targeting clean (KY/Louisville/Lexington). No language flips, no rogue users, no unauthorized budget jumps.
One efficiency lever, two leak fixes. Brand Protection is starving (35.8% IS lost to budget at $40/day); Spanish is bleeding on broad and competitor terms; Car Accidents had an $20→$38 CPC spike WoW.
7d: $810.83 / 21 clk / 995 impr / CTR 2.11% / CPC $38.61 / 5 conv / CPA $162.17
IS 49.6% avg, 7.0% lost-budget, 43.3% lost-rank
🚩 CPC SPIKE +85% WoW ($20.89 → $38.61). 43.3% IS lost to rank. "car wreck lawyers" $215 single-click. "anna noakes attorney" $22.54 (competitor leak).
7d: $208.15 / 48 clk / 164 impr / CTR 29.27% / CPC $4.34 / 5 conv / CPA $41.63
IS 48.0%, 35.8% lost-budget, 16.2% lost-rank
🚩 UNDER-FUNDED. Best CPA on the account; we're letting >1/3 of brand searches walk.