Google Ads Search Term Review - 2026-05-02 (GREEN after 7-day BLOCKED-ENV)

Status: GREEN - credentials rotated 2026-05-01 (yaml mtime 2026-05-01 13:00:55 UTC), auth probe passed, run completed successfully after a 7-day BLOCKED-ENV streak.

Headline numbers

Window: LAST_14_DAYS (auto-backfill for the 7-day gap)
Search terms: 515
Total spend: $451.24
Total clicks: 18
Total conversions: 3.00
Existing campaign-level negatives: 1965
Existing ad-group-level negatives: 101

Bucket counts

Bucket	Terms	Spend
Auto-applied (obvious non-PI, $0 spend)	4	$0.00
Review - competitor name	30	$26.62
Review - attorney/law-firm name	75	$32.55
Review - ambiguous	28	$0.00
Relevant - keep	103	$281.61
Already negative	273	$109.28
Brand allowlist (NOT blocked)	2	$1.18

Auto-applied negatives (4 EXACT, campaign-level)

family law near me -> 23723841732~304222833285
how much do car accident lawyers charge -> 23723841732~381715961444
bodily injury settlement calculator -> 23723841732~16727583570
dui lawyer kentucky -> 23723841732~327924295805

adspirer not used. Auth: GoogleAdsClient v21, login_customer_id=8676599345 set in code.

QA: Open - 5 MC questions awaiting Sam

Q1 (Recommended A): Publish OAuth client to Production to stop the 7-day refresh-token expiry cycle. Without this, a new BLOCKED-ENV streak is likely around 2026-05-08.
Q2 (Recommended A): Keep auto-apply policy at $0 spend. Conservative; avoids surprises.