<aside> 📌
This is an AI video production brief. No UGC creator needed. This brief is for the animator/editor only. Read fully before starting any generation.
</aside>
| Brand Name | Healthy Metal |
|---|---|
| Concept | Body Swap Timeline. Two variants: HM48-A (male/beer — Mark) and HM48-B (female/wine — Claire). Night-by-night timeline showing what happens when the character swaps their nightly drink for Healthy Metal over 5 nights. |
| Animation Style | Soft 3D animation, Zack D Films aesthetic, slightly more polished than reference. NOT claymation. NOT Pixar-cute. NOT anime. Realistic adult proportions. Educational explainer with warmth. |
| Pipeline | Nano Banana Pro → Kling 3.0 Pro → ElevenLabs → CapCut |
| Aspect Ratio | 9:16, 1080p |
| Sound on Kling | OFF on all Kling generations — VO added post via ElevenLabs |
| Length per variant | ~50 seconds each |
| Reference (wine timeline) | https://www.facebook.com/61577543600095/posts/122106534452918120/ |
| Style reference | https://youtube.com/shorts/GYZ1JGPDsa8 |
| Targeting | TOF. Problem Aware / Unaware. HM48-A: Tom - Untapped Male (beer). HM48-B: Claire - Nightly Wine Drinker. |
Create at Active Clients / Healthy Metal / AI Assets / HM48/:
Product PNG at: product-pngs/hm-sachet.png — confirm with Jonathan before starting.
Soft 3D animation in the style of Zack D Films, slightly stylized characters with realistic adult proportions (NOT chibi, NOT Pixar-cute, NOT anime). Clean smooth 3D rendering with subtle painterly quality, soft shading. Slightly desaturated palette with warm undertones. Naturalistic lighting, no harsh shadows. Polished but not glossy — think educational explainer 3D with character. Smooth fluid motion (not stop-motion, not jerky).
For motion prompts add:
Smooth 3D animation with subtle secondary motion and natural physics. Fluid character movement, not jerky. Subtle camera moves.