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This is an AI animation production brief for Seedance 2.0. No UGC creator needed. Read fully before starting any generation. Generate character references and get Jonathan's sign-off BEFORE starting shot generation.
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| Brand Name | Healthy Metal |
|---|---|
| Concept | Five body parts (Legs, Eyes, Heart, Skin, Brain) each speak directly to camera in first person about what they're missing, build to a chorus demanding magnesium, mechanism beat differentiates oxide vs glycinate, colour shift at product intro, closes on free trial CTA with all 5 in unison. |
| Animation Style | Pixar 3D — consistent with HM46 Yappy Brain family. Soft pink anthropomorphic body parts, big expressive cartoon eyes, tiny stubby arms. NOT claymation. NOT anime. |
| Pipeline | Seedance 2.0 (via Higgsfield) |
| Resolution | 720p (test) → 1080p (final) |
| Sound | ON — speaking characters throughout. 5 distinct UK female voices. |
| Length | ~75-85 seconds |
| Targeting | Problem Aware / Solution Aware. Broad — works across both genders, age 30-65. |
| Reference | https://www.instagram.com/reels/DTQ1UpxkbvE/ |
| HM46 Brain reuse | If character-ref-brain-sick.png and character-ref-brain-healed.png exist in HM46 assets bank, copy them to HM49/ and skip those two character generations. |
Create at Active Clients / Healthy Metal / AI Assets / HM49/:
Product PNG at: product-pngs/hm-sachet.png — confirm with Jonathan before starting.
| Gen | Module | Duration | Speaker | Setting | Palette | Chained From |
|---|---|---|---|---|---|---|
| 1 | Hook (Legs complaint) | 13s | Legs | Tangled bedsheets, restless legs scene | Sick | — |
| 2 | Eyes complaint | 9s | Eyes | Face close-up, phone screen glow | Sick | Gen 1 |
| 3 | Heart complaint | 10s | Heart | Inside chest cavity, anatomical | Sick | Gen 2 |
| 4 | Skin complaint | 9s | Skin | Bathroom mirror, creams everywhere | Sick | Gen 3 |
| 5 | Brain complaint | 10s | Brain | Doorway scene, confused | Sick | Gen 4 |
| 6 | Chorus: "We all need the same thing" | 6s | All 5 unison | Surreal stage/courtroom-style frame | Sick | Gen 5 |
| 7 | Brain mechanism (oxide vs glycinate) | 12s | Brain | Internal voyage to receptor | Sick (golden hint) | Gen 6 |
| 8 | Product intro [COLOUR SHIFT — HARD CUT] | 13s | Brain | Cosy kitchen, sachet | Healed | NO chain — fresh start |
| 9 | Resolution montage (all 5 healing) | 8s | — (VO continuation) | Quick cuts of each body part | Healed | Gen 8 |
| 10 | Final chorus + CTA | 8s | All 5 unison | Same stage frame, transformed | Healed | Gen 9 |
| 11 | Product hero | 4s | — (VO continuation) | Real product photography | Healed | Gen 10 |
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CRITICAL: Gen 8 is a fresh start, NOT chained from Gen 7. The colour shift must be a hard cut. Do NOT chain Gen 8 from Gen 7.
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Generate all references. Get Jonathan's approval. THEN start shot generation.
10 character references total (sick + healed variant for each body part). Brain sick/healed may be reusable from HM46.
All characters share the same DNA: soft pink anthropomorphic body part, big expressive cartoon eyes with dark pupils, tiny stubby arms and legs, Pixar 3D glossy texture, plain white background.
Reuse from HM46 if available. Save as: character-ref-brain-sick.png → HM49/