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Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.
Please follow the script and brief closely. Your creativity shines in your delivery, your energy, your personality, and how you bring the words to life. That's what makes it authentic.
Read this brief fully before you start filming
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| Concept | UGC podcast-style ad. Single creator (50-55 UK woman, cardigan/blouse - NO doctor's coat) at podcast setup with mic. Heavy split-screen format: her face top, B-roll/mechanism visuals bottom. Hook is high-cortisol symptom checklist that pivots to magnesium glycinate as the answer. 5 hook variants on the same body. |
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| Reference | https://drive.google.com/file/d/11BycL7Ob_BZ-03B2VZewAPqkWgtGclMH/view?usp=sharing |