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Welcome to your creative brief. UGC yapper-style, supplement skeptic conversion ad. Read fully before filming. Energy and delivery are everything on this one.

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🚨 For the Creator ONLY (Please Read Fully)

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How to Read This Brief

Check the brand info table below
Read the shooting instructions fully
Scroll to "The Brief" for your full script — film Hook to CTA as one continuous flow
Film Hooks 2-5 as separate standalone clips
Film all B-roll shots in the shot list
Upload everything to Google Drive. Label all shots by shot name. </aside>

Brand Name	Healthy Metal
Brand Website	healthy-metal.com
Product Link	https://www.healthy-metal.com/pages/5-night-trial
Google Drive	https://drive.google.com/drive/folders/1kPkEfYAFcOx5ne2g714j1XQvyJj0pX3N
Concept	You are a supplement skeptic who finally caved and tried this. You open by acknowledging out loud how ridiculous the whole thing sounds. Then you walk through your conversion: taste surprised you, sleep changed, jaw stopped clenching. You're still not fully admitting it but you're on your second box. Yapper energy. Best-friend-ranting-in-the-kitchen vibe.
Target Audience	Women 35-50 who've seen HM ads, are curious, but haven't converted because they think it's another gimmick
Creator	NEW SHOOT (sourced via Jan) — 35-40, white UK woman. Real-skeptic energy. Northern English/Estuary/naturalistic Southern accent (NOT RP). Comfortable improvising and mild profanity. Slightly tired-looking is good. The avatar match is the point.
Reference	https://www.facebook.com/share/v/1EAoSrE9Zq/ (Everyday Dose skeptic format)
Inspo visual breakdown	https://www.facebook.com/share/v/1E1Dwrtikp/

Shooting Instructions

✅ Film vertically, resolution no lower than 1080x1920

✅ Film in your own home — kitchen, sofa, possibly bedroom for one cutaway

✅ Natural light or warm lamp only. No ring light, no studio.

✅ Submit all footage RAW — no filters, no overlays, no music

✅ Hold the actual Healthy Metal box and sachet on camera where specified

✅ Deliver in your own natural language. Script is a guide, not a teleprompter. Multiple takes per section.

✅ Do not wear branded or graphic clothing

Other Creator Notes

Tone: Sharp, slightly chaotic, sarcastic-affectionate. Best friend ranting in her kitchen. NOT a wellness influencer. The cynicism in the hook is real — she's not performing it.
Shot 1 (fridge): Your hand-only shot. Film your fridge: wine bottle visible on shelf, hand reaches in, hovers over the wine bottle for a beat, then moves PAST it and grabs the HM box from behind the wine. Door closes. Voiceover starts on this shot. You never appear face-on in this shot — hand only.
The bleep (shot 2): Say "who the fuck" naturally. The editor adds the mouth blur + censor beep. Don't self-censor during filming.
Shot 7 (taste reveal): Film this close-up yourself — sachet tear, powder into sparkling water, ice added. Let the fizz happen. Sound design moment.
Shot 11 (ritual): Same as shot 7 but as a warmer evening ritual version — more deliberate, less demo, more "this is my nightly thing now."
Shot 12 (website): Film your phone or laptop showing the Healthy Metal website. Scrolling through reviews or the free trial page. Casual hold, like you've been on their site.