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Welcome to your creative brief. B-roll + AI VO format. No on-screen creator. Read fully before sourcing or editing.

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🚨 For the Creator / B-roll Shoot ONLY (Please Read Fully)

Brand Name	Healthy Metal
Brand Website	healthy-metal.com
Product Link	https://www.healthy-metal.com/pages/5-night-trial
Google Drive	https://drive.google.com/drive/folders/1kPkEfYAFcOx5ne2g714j1XQvyJj0pX3N
Concept	B-roll + AI VO. ~30 seconds. No on-screen face. You film hands, torso, from-behind only. The VO is added in post. This is raw B-roll sourcing only — not a creator-to-camera shoot.
Target Audience	Men 40-55, UK. Regular bloke energy. NOT a model, NOT a gym-bro.
Base Unit	https://www.facebook.com/100094479061135/posts/815262861633009/

Shooting Instructions

✅ Film vertically on your phone, resolution no lower than 1080x1920

✅ Natural home lighting — warm evening kitchen light for product shots, greyed morning light for bedroom shots

✅ Submit all footage RAW — no filters, no text overlays, no music

✅ FACE NEVER CLEARLY SHOWN — hands only, torso only, from-behind only. This is deliberate so the ad targets any bloke 40-55.

✅ Film in a real home — NOT a studio. Lived-in kitchen, unmade bed, real morning energy.

✅ 15-20 short clips, each 3-6 seconds. See shot list below.

Beer can in Shot 1 should be blurred/out-of-focus — only the hand cracking it is sharp. No brand visible.
Empty beer cans in Shot 6 should be shot from behind — no labels visible. This is a compliance requirement.
Product (Healthy Metal sachet, box, mug) should be sharp focus and clearly visible in Shots 3, 5, 7, 8.
Bedroom shot (Shot 2): bloke on edge of unmade bed, head in hands, face partially obscured. Morning greyish light.
Recommended: source a male creator 40-55, UK, who films at home. Cheap to produce. Footage is reusable for future male ads.
Fallback if no creator available: stock library + existing brand bank.