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Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.
Please follow the script and brief closely. Your creativity shines in your delivery, your energy, your personality, and how you bring the words to life. That's what makes it authentic.
Read this brief fully before you start filming
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| Concept | Female UGC alcohol-quitter testimony. 40+ white UK woman creator. 5 hook variants on the same body. 13 cutaways (11 creator-filmed + 2 editor-built typographic). ~70-90s per variant. 5 final exports. |
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| Reference | Format/energy: https://www.facebook.com/share/v/14dk1GjuDJP/ • Cutaway 6 phone overlay: https://www.facebook.com/HealthyMetalHQ/videos/2861609464049913/ |