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STATIC BRIEF FOR DESIGNER. This concept has 4 variations - the designer needs to build all 4. Each variation is a direct swipe of a proven structure from another brand. Detailed specs for each variation are below.
Read the full brief before starting any of the 4. Variation 1 is the lead concept.
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| Brand | Healthy Metal |
|---|---|
| Format | Static image ad - 4 variations, all 1:1 (square) for feed, 1080x1080 minimum |
| Targeting | Product Aware and Solution Aware (MOF), with BOF spillover expected |
| Avatar | Broad |
| Working Folder | Active Clients / Healthy Metal / Statics / HM63/ (Zeus will share Drive link) |
Proof-led static set for MOF/BOF. Each variation stacks proof in a different way and then closes with the offer. The lead variation (V1) is a 4-pic customer collage with a center review box - direct swipe of an Elevate ad that ran for them for a long time. The collage stacks visual proof (real people using the product) and verbal proof (written testimonial) at once - that layered proof is what makes the format hit.
The other 3 variations swipe different proven static formats from other brands, each presenting proof differently before delivering the offer.
Lead with Healthy Metal giving you the most premium, purest form of magnesium (magnesium glycinate), followed by the core benefits, then the 5-night free trial offer. Keep it short - the creative is doing the heavy lifting.
Suggested primary text:
Healthy Metal gives you the purest, most absorbable form of magnesium (100% pure magnesium glycinate) in a tart lemon drink before bed. Sleep through the night, wake up calm, no 3am panic. Try it free for 5 nights. No subscription required. Tap below.
Proof-first creative resonates strongest at BOF where the viewer already knows the product and just needs reassurance. But it should also pull MOF traffic - concentrated proof can collapse the "is this legit?" hesitation that stalls people in consideration.
We're not guessing on structure. Each variation is a direct swipe of a proven execution from another brand. We're adapting patterns that already worked.
Variations test which proof format lands hardest with the HM audience: customer collage + review (V1), product hero + Facebook comments (V2), scenic stat-led (V3), or Trustpilot card + lifestyle hero (V4).
Concept: 4-pic customer collage with center review box. Direct swipe of the Elevate Multi Collagen layout. Proof-first creative.