Run date: 2026-04-27 (data snapshot 2026-04-27, WoW vs 2026-04-20)

Pipeline: Ahrefs Site Explorer (US, subdomains). Semrush retained as fallback only; not invoked.

SAIL content index: rebuilt at run start. 576 URLs (down from 586 last run, -10).

Local report: /Users/samaguiar/Documents/Codex/competitive/seo/2026-04-27.md

Action Plan This Week (Sam directive: actionable deliverables, not scoreboard)

Sitemap regression — Red severity

10 URLs vanished from the sitemap between 2026-04-25 and 2026-04-27, mostly practice-area and location pages. Likely the largest single contributor to the homepage and overall traffic drop.

• HARD 404: /practice-areas/bicycle-accidents/ — restore from WP trash or rebuild + 301.
• Live (200) but excluded from sitemap (9 pages): /practice-areas/brain-injuries/, /practice-areas/delivery-vehicle-accidents/, /practice-areas/hit-and-runs/, /practice-areas/pedestrian-lawyers/, /locations/berea/, /rollover-accident-lawyer-kentucky/, /car-accident-injuries/rotator-cuff-tear-car-accident/, /partner-with-us/, /resources/videos/.

Fix path: WP Admin → each page → RankMath sidebar → Advanced → Include in sitemap = Yes. Then RankMath → Sitemap Settings → rebuild. Then submit each URL to GSC URL Inspection.

Homepage enhancement plan (instead of diagnostic)

Schema layer (highest ranking lift): LegalService + 5 Office Place nodes; AggregateRating (4.9, real review count); Person schema with Forbes 2025 / Super Lawyers 2026 / TTLA Top 10 awards; FAQPage on 5–8 highest-intent questions; Speakable on hero; BreadcrumbList; VideoObject for YouTube content; Service nodes per practice area.

Content components (humans + internal links): Office and service-area module with 5 mini-cards; practice-area carousel of 12 cards (each linking to the practice page); Real Results strip with Article schema; Bigger Share Guarantee® explainer module; DOT/TriMarc camera footage callout (KY-only edge); Forbes 2025 social-proof bar at top; recent posts strip; HowTo "first 72 hours" panel.

Internal linking: 22 internal links from the homepage to practice areas (12) + locations (5) + fee calculator + Bigger Share + 3 most recent results + videos library. Footer mega-nav mirrors the same 22.

Implementation order: (1) re-include 9 URLs in sitemap; (2) restore bicycle-accidents from trash; (3) LegalService + AggregateRating + Office Places JSON-LD; (4) FAQPage; (5) office module + practice-area carousel; (6) Breadcrumbs + Speakable + VideoObject; (7) Forbes social proof; (8) remaining components.

Pages to build new

• Pain-and-suffering calculator + explainer (Hughes & Coleman 322 traffic/mo)
• Can-someone-sue explainer (Hughes & Coleman 295 traffic/mo, #1)
• Truck terminology glossary hub (Isaacs cluster ~2,500 traffic/mo)
• /locations/bowling-green/truck-accident-lawyer/ (Hughes & Coleman #1, 220 traffic)