Google Ads search-term review — 2026-04-23 | Notion

Run summary

Date: 2026-04-23
Scheduled task: gads-search-term-review (daily 07:00, autonomous)
Mode: Recommendation-only — Sam approves every change
Data source: DIRECT Google Ads API v30 (adspirer: not used)
Account: Customer 3813916687, Campaign SAIL - Car Accidents 2026 (23723841732), MCC 8676599345
Window: LAST_7_DAYS

Counts

Metric	Value
---	---:
Search-term rows (raw)	569
Unique queries	464
Active campaign negatives	1,995
Already blocked	388
Relevant — no action	64
Flagged to negate	5
Review (Sam decides)	7
7d spend on flagged	$0.00
7d spend on review	$0.00

Flagged (recommend negate)

Query	Match type	Reason
best wrongful termination lawyer	EXACT	offtopic_employment
child support attorney	EXACT	offtopic_family_law
daryl isaacs the hammer	PHRASE	competitor (Isaacs & Isaacs)
darrell isaacs	EXACT	competitor (Isaacs & Isaacs)
best tenant eviction lawyer	EXACT	offtopic_real_estate

Review (Sam decides)

Query	Match type	Reason
english law group louisville kentucky	EXACT	competitor firm? geo_only_no_pi_signal
abigail kenyon	EXACT	local attorney name?
sam agar	EXACT	likely misspell of Sam Aguiar — DO NOT block
bixler howland	EXACT	local attorney name?
civil court louisville ky	EXACT	geo_only_no_pi_signal
cooley and offill ky	EXACT	local firm? geo_only_no_pi_signal
brent ackerson louisville	EXACT	local attorney? geo_only_no_pi_signal

Match-type policy applied

EXACT default for literal wasted queries
PHRASE only on 2+ competitor first+last name tokens; false-positive guard verified
NEVER BROAD on this English PI campaign (standing policy 2026-04-18)

Outputs

inputs/search-terms/2026-04-23-search-terms.json (569 rows)
inputs/search-terms/2026-04-23-search-terms.csv