Executive Summary

Run date: 2026-04-23. Routine: content-gap-run. Severity: warning (API failures).

Both primary data sources failed this run:

Analysis was conducted via Google site-operator searches and targeted competitor keyword queries. Ten content gaps confirmed. All scores reflect brand fit + intent + local relevance only. Volume and AI citation columns are N/A.

Top 3 by priority score:

  1. Rear-End Collision Lawyer Louisville (0.625) — Wilt has a dedicated page; Aguiar has nothing.
  2. Distracted Driving Accident Lawyer Louisville (0.590) — Three Tier 1 competitors have pages; Aguiar has nothing.
  3. Watterson Expressway Car Accident Lawyer Louisville (0.575) — Freeman Childers, Desmond, and Noakes target I-264; Aguiar has nothing.

Largest structural gap: Our rideshare page lives at a blog-style URL. Six competitors have proper practice area pages with commercial-intent slugs.

Candidate Table

Topic Score Volume Competitor URLs Brand Angle Status
Rear-End Collision Lawyer Louisville 0.625 N/A wiltinjurylaw.com/louisville/car-accidents/rear-end/ Most common MVA type; no Aguiar page exists pending
Distracted Driving Accident Lawyer Louisville 0.590 N/A wiltinjurylaw.com, mikeschaferlaw.com, getthetiger.com KRS 189.292 gives AI citation anchor; three Tier 1 competitors have pages pending
Watterson Expressway Car Accident Lawyer Louisville 0.575 N/A freemanandchilders.com, attorneydesmond.com, noakeslaw.com I-264/I-65 is Louisville's most dangerous segment; firm's TriMarc camera access is a direct UVP pending
Rideshare Accident Practice Area (Uber/Lyft) Louisville 0.565 N/A wiltinjurylaw.com, mikeschaferlaw.com, morrinlawoffice.com Blog-style URL signals low authority; six competitors have PA pages pending
Work Zone Car Accident Lawyer Louisville 0.565 N/A wiltinjurylaw.com, morrinlawoffice.com KYTC 2021: 1,247 work zone crashes, 299 injuries; multiple liable parties raise case value pending
I-65 Car Accident Lawyer Louisville 0.550 N/A attorneydesmond.com, freemanandchilders.com I-65 is a top truck corridor; supports dedicated trucking team UVP pending
FedEx/UPS Delivery Driver Accident Louisville 0.545 N/A mikeschaferlaw.com/delivery-truck-accident-lawyer-ky/ Amazon pages orphaned (0 inbound links); consolidated page rescues that equity pending
Road Rage Accident Lawyer Louisville (blog upgrade) 0.530 N/A getthetiger.com, trumanlaw.com Blog post exists; KRS 411.184 punitive damages angle; needs proper PA URL pending
Left Turn Car Accident Lawyer Kentucky 0.520 N/A wiltinjurylaw.com (blog), getthetiger.com KRS 189.330 statutory anchor; captures fault and lawyer queries pending
Parking Lot Car Accident Lawyer Louisville 0.490 N/A National aggregators only Greenfield locally; insurers undervalue these pending

API Failure Log

API Error Action Needed
SEMrush ERROR 132: units balance is zero Refill before 2026-04-30 run
Perplexity Sonar 401 Unauthorized: invalid API key Rotate PERPLEXITY_API_KEY in vault
competitor-content.json 7 of 9 competitors returned no_sitemap Update hostnames: Isaacs to wewin.com, K&S to getthetiger.com

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