Shell is still dead (4th run in a row). Despite that, this run delivered more actionable research than the prior three runs combined. Two of the prior run's top 3 priorities were invalidated by deeper sitemap crawling. A Hughes and Coleman competitor city-by-practice matrix was built. Two high-value URL/content mismatches were discovered that are worth more than any new page. Two full publish-ready blueprints are waiting for a healthy run to ship.
/louisville-motorcycle-accident-lawyers/ already exists as a robust ~12,000-word pillar post with FAQ + LegalService + AggregateRating schema. Action: additive REWRITE to add DOT-camera messaging, not a new page.
/car-accident-attorneys-in-lexington/ already exists as a ~3,500-word pillar post with LegalService + FAQ schema. Same action: additive rewrite to add DOT cameras.
/louisville-truck-accident-lawyer/ - URL claims the "louisville truck accident lawyer" keyword but the H1 is "KY Left Lane Truck Law: When Semis Can & Cannot Use It"/louisville-slip-and-fall-lawyer/ - URL claims the slip-and-fall keyword but the H1 is "Preserving Evidence After A Slip And Fall Accident"Both are actively costing rankings. Both are high-lift rewrites. Both require Sam's approval because they involve 301 redirects.
Hughes and Coleman's Kentucky city × practice grid mapped against Sam's inventory. Clean gaps confirmed in Louisville dog bite, Lexington truck accident, Lexington slip and fall, Lexington dog bite, Elizabethtown motorcycle, plus multiple Bowling Green slots.