Session Summary
This session ran the weekly SEO audit for aguiarinjurylawyers.com and then pivoted into a major content architecture project: designing a hub + spoke structure for the delivery vehicle accident content cluster.
Weekly SEO Audit Findings
Critical (act now):
- 11 pages discovered with noindex directives blocking Google indexing (RankMath robots meta check)
- Video sitemap returning 404 (was 41 URLs, now gone)
AI Visibility Baseline (first ever):
- Firm scores 0.1/3.0 on non-branded queries across Perplexity
- Hughes & Coleman cited in 4/10 test queries; Sam Aguiar cited in 0/10 non-branded
- Branded query ("Sam Aguiar reviews") returns correct info
Content Cannibalization:
- 24 redirects identified across 10 cannibalization clusters
- Full plan saved to Projects folder (content-consolidation-plan-2026-04-20.md)
- Sam rejected the Amazon cluster approach (Cluster 3), wanted hub + spoke instead
Delivery Vehicle Hub + Spoke Plan
Architecture: 1 hub page + 6 spoke pages organized by driver classification (not by platform name)
Hub: /practice-areas/delivery-vehicle-accidents/ (rewrite existing page)
Spokes:
- Amazon DSP & Flex: /practice-areas/amazon-delivery-vehicle-accident-lawyers/
- UPS & FedEx: /practice-areas/ups-fedex-delivery-truck-accidents/ (new)