Date: 2026-04-18

Session type: Scheduled task (gads-search-term-review) that expanded into a policy + skill cleanup session

Owner: Sam

Account: Customer ID 3813916687

Campaign focus: SAIL - Car Accidents 2026 (ID 23723841732)

Status: Actions completed. Follow-ups queued (CSV exports + Chrome walkthrough).

TL;DR

Ran the daily search term review. Flagged 8 wasted-spend terms. Added 10 campaign-level negatives (8 Exact + 2 Phrase). Established a firm-wide policy: no Broad match on SAIL - Car Accidents 2026 or any core English PI campaign. Broad is acceptable only on Spanish campaigns. Tightened the google-ads-optimizer skill to encode that policy. Created a handoff doc for a Chrome walkthrough to lock down Google Ads auto-apply settings in a follow-up session. Queued two CSV exports from the UI because the MCP response ceiling (25K tokens) blocks get_campaign_structure from returning the full keyword and negatives lists.

What Got Done

1. Search Term Review (scheduled task)

• Tool: analyze_search_terms (Google Ads MCP)
• Lookback: last 7 days (8 days of data available)
• Terms flagged as wasted spend: 9
• Recommended as negatives: 8 (1 excluded — car accident lawyer is the primary head term, flagged for bid/landing-page review only, not a negative)
• Total wasted spend identified: $633.72
• Projected savings if all 8 approved: $516.90
• Output files:
  • outputs/fix-lists/neg-candidates-2026-04-18.md
  • outputs/logs/search-term-review-2026-04-18.log

2. Negatives Added to Campaign (confirmed via MCP)