Session Objective

Turn the Litify-to-Google-Ads conversion-import question into an implementation-ready export spec, then extend it into an automation-ready export-and-sync workflow with exact field mapping, dedupe rules, saved local artifacts, and official Google Ads setup links.

Decision

Do not use Google Ads Data Manager's native direct Salesforce object picker for this setup.

Use Web_Form__c joined to litify_pm__Intake__c, dedupe the results, publish to Google Sheets, and connect that Sheet to Google Ads Data Manager as enhanced conversions for leads.

Live Validation Snapshot

Read-only checks against LITIFY_ORG on 2026-04-17 found:

• Lead: 104
• Opportunity: 0
• litify_pm__Intake__c: 49,041
• litify_pm__Matter__c: 16,395
• Web_Form__c: 2,191
• Web_Form__c with non-null GCLID__c: 782
• Web_Form__c with non-null GCLID__c and linked Intake__c: 497
• Distinct linked Intakes in that cohort: 463
• Distinct linked converted Intakes with GCLID: 47
• Distinct linked signed-retainer Intakes with GCLID: 39

Key implication: the click IDs live on Web_Form__c, while the conversion-state dates live on Intake. Intake and Matter do not reliably carry GCLID__c today.

Recommended Conversion Actions

• Litify - Converted Intake (Web Form)