SAIL Car Accidents — 6,247 Negative Keyword Audit (2026-04-14)

Re-run of Pass 3 after Sam (correctly) pushed back that the earlier daily run had deferred the full 6,247-negative review. Full audit completed this time. Files in /mnt/Projects/google-ads-negatives-audit-2026-04-14/.

Headline numbers

6,247 campaign-level negatives on SAIL - Car Accidents 2026
By match type: 3,878 PHRASE / 2,369 EXACT / 0 BROAD
Word distribution: 282 one-word, 1,823 two-word, 1,896 three-word, 1,069 four-word, 867 five-word, rest 6+
After cleanup: list shrinks from 6,247 to ~3,521 (~44% reduction) with no loss of real protection

The 8 negatives blocking Sam's own practice areas (AUTO-REMOVE)

Negative	Match	ID	Blocks
`slip and fall`	PHRASE	10994133	Every slip-and-fall query
`dog bite`	PHRASE	14125960	Every dog-bite query
`wrongful death lawyers`	PHRASE	17472932	Wrongful death + lawyer queries
`slip and fall lawyers`	PHRASE	137748404	Slip-and-fall lawyer queries
`hit and run truck`	PHRASE	341069869347	Hit-and-run truck crashes
`rear end tractor trailer`	PHRASE	1407103265414	Rear-end semi crashes
`slip and fall causes`	PHRASE	2213954019572	Slip-and-fall research queries
`hit and run bus`	PHRASE	2476570609910	Hit-and-run bus crashes

These have been costing leads every time the campaign serves. Remove immediately.

5 one-word Kentucky geo collisions (FLAG)

Negative	Collides with
`Campbell` [PHRASE]	Campbellsville (Western KY office area)
`Perry` [PHRASE]	Perry County (Eastern KY coal country)
`Franklin` [PHRASE]	Frankfort / Franklin County
`Clay` [PHRASE]	Clay County KY
`Adams` [PHRASE]	Generic; possibly aimed at a competitor firm

If the intent was to block a specific competitor firm, replace with longer-form PHRASE (e.g., adams legal group louisville).

355 exact duplicates (AUTO-REMOVE)

Same text + same match type, multiple keyword IDs. Pure bloat from bulk import. Bulk-delete all but one of each.

2,363 redundant EXACTs (AUTO-REMOVE)

For 2,363 terms, the exact same text exists as both PHRASE and EXACT. PHRASE already blocks the EXACT query — the EXACT row is doing nothing. Bulk-delete the EXACT copies.

257 risky one-word PHRASE surnames (TRIAGE)

Common surname-type words as one-word PHRASE negatives over-block. Examples in the data: Thomas, Moore, Cook, Bailey, Thompson, Gibson, Rivera, Simon, Becker, Cox, Roberts, Hamilton, Bryant.

For each, Sam's three options:

Upgrade to full phrase (e.g., thomas law, cox attorney louisville) — narrows the block to what you intended.