Session Overview

Manual run of the daily negatives task plus a full audit of existing negative keywords across all three SAIL campaigns to identify negatives blocking terms the firm should be bidding on.

Critical Issue Found and Fixed: Brand Name Dead Zone

The word aguiar was set as a BROAD negative on the Car Accidents campaign (the main revenue campaign). Combined with practice-area negatives on the Brand Protection campaign, this created dead zones where brand + practice area searches (e.g., "sam aguiar car accident lawyer") showed NO ads from ANY campaign.

Negatives Removed (6 total)

Car Accidents campaign (23723841732):

• aguiar [BROAD]: blocked firm's own brand name
• pi attorney [BROAD]: blocked "personal injury attorney" searches
• pi attorney [EXACT]: same, exact variant

Spanish campaign (23729092958):

• sam aguiar [BROAD]: blocked brand searches from Spanish speakers
• near me [BROAD]: blocked bilingual local intent

Brand Protection campaign (23729092712):

• near me [BROAD]: blocked "sam aguiar near me" searches

Items Flagged for Sam

1. wrongful death lawyers [BROAD + EXACT] on Car Accidents: remove if you want this traffic, keep if planning a separate campaign
2. dog bite [BROAD] on Car Accidents: same question
3. property damage lawyer [BROAD + EXACT] on Car Accidents: probably should remove
4. punitive [BROAD] on Car Accidents: probably should remove
5. lawsuit attorney [BROAD] on Car Accidents: could block PI searches