Session Overview

This session completed the Google Ads campaign deployment that was planned and built across multiple prior sessions. The work started with a comprehensive campaign plan (April 3, 2026), went through full ad copy QA and brand compliance review, and ended with all three campaigns deployed via the Adspire MCP API in PAUSED status. Sam's final instructions were to deploy everything, set up recurring QA monitoring tasks, and create this Notion export for continuity.

The three campaigns deployed are:

  1. SAIL - Car Accidents 2026 (English): $500/day, 3 ad groups, 30 keywords, targeting Louisville metro
  2. SAIL - Accidentes (Spanish) 2026: $100/day, 1 ad group, 10 keywords, targeting Louisville metro Spanish speakers
  3. SAIL - Brand Protection 2026: $25/day, 1 ad group, brand terms only

All campaigns are PAUSED. Sam needs to review in the Google Ads UI and enable when ready. Several critical items (conversion tracking, bidding strategy, bid modifiers) must be fixed before enabling.

What Was Accomplished

Campaign Deployment via Adspire API

All three campaigns were created using Adspire's create_search_campaign tool, then enhanced with additional tools:

Campaign IDs and Ad Group IDs:

Campaign Campaign ID Ad Group Ad Group ID
SAIL - Car Accidents 2026 23723841732 Car Accident Lawyer Louisville 198686378761
SAIL - Car Accidents 2026 23723841732 Auto Accident Attorney Louisville 195338562459
SAIL - Car Accidents 2026 23723841732 Near Me - Injury Lawyer 200282632772
SAIL - Accidentes (Spanish) 2026 23729092958 Abogado Accidente Auto Louisville 201911765264
SAIL - Brand Protection 2026 23729092712 Sam Aguiar Brand Terms 193827355423

Keywords: 40 exact/phrase match keywords added with tiered bid caps ranging from $5 (brand terms) to $100 (top exact match car accident terms). Adspire's create_search_campaign forces BROAD match on all keywords, so exact and phrase match keywords were added separately via add_keywords which supports match types.

Extensions: 20 callout extensions across all campaigns, 2 structured snippet extensions (English + Brand), sitelinks on English and Brand campaigns.

Negative Keywords: 161 campaign-level negatives deployed plus cross-campaign isolation negatives to prevent self-bidding.

Ad Copy QA and Brand Compliance

Every headline (15 per ad group) and description (4 per ad group) was QA'd against character limits, banned words, phone number rules, and brand terminology.

Fixes applied during QA: