Sam brought in SEO feedback he received about structured data/schema markup on aguiarinjurylawyers.com. The feedback covered Organization markup, LocalBusiness markup, ProfilePage for attorneys, Article author markup, VideoObject markup, and sitelinks optimization. Sam asked how I could help, then told me to take the lead and fix everything autonomously.
I ran an automated audit of the site using browser and fetch tools, concluded that the site was missing most structured data, gathered attorney bio data across all 11 pages, collected firm details, and produced a massive 2,470-line implementation guide with ready-to-paste JSON-LD for every page type.
Sam then pushed back, pointing out that he already had a sitewide custom schema snippet and attached actual source code from two pages. He was right. My automated audit had failed to detect existing JSON-LD, and several of my "missing" findings were wrong. I then read both source files, acknowledged the errors, and produced a corrected gap analysis that accurately reflects what exists vs. what's genuinely missing.
This session ended with the corrected analysis delivered. No schema code was deployed to the site.
All the firm and attorney data collected during this session is accurate and reusable for any future schema work:
gathered-data.md (14KB, 207 lines) and wide/browse_results_mmey7u3g.csv (23KB).Produced a 2,470-line implementation guide (schema-implementation.md) with complete JSON-LD blocks for every page type. This file contains real data (not placeholders), and the JSON-LD code itself is structurally correct. However, the guide overreports what's missing because it was built on the flawed assumption that the site had almost no structured data. If this work is continued, the guide should be trimmed to only cover genuine gaps.
After reading Sam's attached source code, produced corrected-schema-gap-analysis.md which documents what actually exists vs. what's genuinely missing.