Overview
Revenue metrics show how much money your TikTok Shop is bringing in. These are the top-line numbers that represent your sales activity before any costs or expenses are deducted. Understanding the difference between Gross Sales, Net Sales, and GMV is key to interpreting your Dashboardly reports accurately.
Metrics
Product Sales (Gross Sales)
- What it shows: The total value of all products sold at their original listed price, before any discounts are applied.
- Formula: Sum of (Original Price x Quantity) for each item sold
- Where you see it: Dashboard, Profit & Loss, Sales & Profit
- Example: You sell 10 units of a product listed at $25 each, with a $5-per-unit discount. Product Sales shows $250 (10 x $25), not $200. The $50 in discounts is tracked separately.
- Important notes: This is the "sticker price" total. It does not reflect what the customer actually paid -- discounts are subtracted separately. This matches TikTok's "subtotal before discount amount" field. Cancelled orders are excluded from this number. In some places, this metric may be labeled "Revenue" or "Gross Sales" -- they refer to the same value.
Discount Applied
- What it shows: The total value of seller-created discounts applied to orders.
- Formula: Sum of (Seller Discount x Quantity) for each item
- Where you see it: Profit & Loss, Sales & Profit
- Example: If you run a "Buy One Get One 50% Off" promotion on a $20 item and sell 4 units (2 at full price, 2 at $10), Discount Applied shows $20.
- Important notes: This only includes discounts you (the seller) created. Platform discounts funded by TikTok are not included here -- those appear under Platform Subsidy. If you are running a co-funded promotion, your share shows up as Co-funded Promotion Fee (an expense), while TikTok's share shows up as Platform Subsidy (income for you).
Net Sales
- What it shows: Your actual product revenue after seller discounts, plus what customers paid for shipping.
- Formula: Product Sales + Shipping Revenue - Discount Applied
- Where you see it: Dashboard, Profit & Loss, Sales & Profit
- Example: $5,000 Product Sales + $300 Shipping Revenue - $500 Discounts = $4,800 Net Sales