The Truffle Box meets people through two frameworks:
Path 1: Scientific/Biological — Nervous system regulation, state change, somatic pacing, hypnotherapy as clinical tool.
Path 2: Metaphorical/Fairy Tale — Story, imagination, enchantment, Possibility Anchors as magical objects, The Wonderland Protocol as a journey.
| Entry Point | Status | Notes |
|---|---|---|
| Graham's hypnosis audio | Active | Emotional, imaginative gateway |
| Joanna's hypnosis audio | Active | Safety-first gateway |
| Soul Compass (reduced price) | Active | Ads running, reviews exist |
| Website | Active | Not yet cohesive or sales-forward |
| Two books (90%+ complete) | Near-complete | Needs editing and publishing |
| $300 products at minimal price | Available | Low-risk, high-value exchange |
| Objection | Root Cause | Gap |
|---|---|---|
| Trust: "Who is this person?" | Market saturation, noise | No scalable trust-building mechanism |
| Cost sensitivity | Value exchange not understood | No deliberate value communication framework |
| Unknown brand | No established credibility path | No systematic brand awareness strategy |
Soul Compass: 375 records. Happy Endings: 106 records. Wonderland: 19 records (almost entirely live).
Desire for more self-discovery through this specific container. The container qualities: metaphorical, safe, entertaining, luscious, feminine, clearly structured.