Date: February 23, 2026
Session span: Two consecutive Cowork sessions (first ran out of context, second continued)
Sam's GA4 analytics for aguiarinjurylawyers.com dropped 97%+ in February 2026, going from roughly 11,000 active users in January to about 130 real users (plus 500 spam users from leadsgo.io). The goal was to diagnose why, fix it, and then expand the audit to Google Ads, GTM, and Stape to get a full picture of what's working, what's broken, and what needs cleanup.
The session evolved from "fix GA4" into a broader tracking infrastructure audit covering GA4, Google Ads conversion tracking, GTM containers, and Stape server-side tagging.
Root cause identified: A script was injecting window["ga-disable-G-G7L1KEJNC8"] = true into every page. This is Google's official opt-out mechanism, killing all GA4 data collection site-wide.
Primary source found and removed: Google Site Kit plugin was the main injector. Deactivated (had to be done twice because cache served old version).
Mystery source still active: Even after Site Kit deactivation, something on the server continues to inject the ga-disable flag. NOT identified. Not in Site Kit, WPCode, mu-plugins, or obvious theme files. May be in wp_options database, server-level config, or cached asset.
Fix implemented: Created WPCode snippet (ID 41538, "GA4 + Google Ads Tracking") that overrides the ga-disable flag (sets to false, deletes it), loads gtag.js with GA4 (G-G7L1KEJNC8), and configures Google Ads (AW-939966791). Runs site-wide via wp_head hook.
WPCode Snippet Code (ID 41538):
<script>
window["ga-disable-G-G7L1KEJNC8"] = false;
delete window["ga-disable-G-G7L1KEJNC8"];
</script>
<script async src="<https://www.googletagmanager.com/gtag/js?id=G-G7L1KEJNC8>"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'G-G7L1KEJNC8');
gtag('config', 'AW-939966791');
</script>
Both WP Rocket and Cloudflare caches were purged. GA4 Realtime confirmed data flowing.
Account 381-391-6687 reviewed.
Conversions (Jan 10 to Feb 6, 2026): Phone call leads: 24 ($18.7K value, 100% of all conversions). Every other action: 0.
Settings: Call conversion: "Calls from ads - GTM" (but GTM is empty). Enhanced Conversions and Enhanced Conversions for Leads both set to "Managed through GTM" (not firing, GTM empty). Offline conversion API: Excellent.