Board-ready executive presentation system translating a five-year membership mandate into scalable enterprise communication architecture.
🏥 Client: Henry Ford Health + HAP · Role: Senior Graphic Designer (Contract · Creative Circle) · Scope: Board, Sales, RFP & Field Communication · Year: 2024–2026
Designed and operationalized a modular executive presentation system for Henry Ford Health + HAP, translating a long-range growth mandate into structured, repeatable board, sales, and RFP deployment frameworks.
The system aligned executive narrative, KPI visibility, geographic modeling, and field enablement into one scalable communication architecture.
Leadership required clarity around a 750,000-member growth mandate, regional expansion strategy, KPI accountability, and competitive positioning across board and enterprise sales environments.
Existing materials lacked structural consistency, executive hierarchy, and repeatable deployment logic across departments.
Architected a modular slide system spanning board, sales, RFP, and field communication. Translated the five-year strategy into measurable cascaded goals and KPI dashboards. Built geographic expansion modeling frameworks for territory-level growth clarity. Standardized enrollment, product, and benefit storytelling across enterprise sales teams. Established executive-level visual hierarchy and governance for long-term scalability.
Aligned board, sales, RFP, and field communications behind a 750,000-member five-year growth mandate for a statewide health plan. Increased cross-functional alignment across leadership, sales, and operations. Enabled repeatable enterprise communication across board and RFP environments — sustained across a multi-year engagement (2024–2026). Scope grew from presentation systems into member campaign work: Medicare sales deck refresh, AEP countdown social campaigns, and health program launch storyboards and stat videos — the trust earned at board level extending into every member-facing channel.
Executive Framing Layer