About us

Our goal is simple: help the next generation of kids be more ambitious, more creative, and learn to think for themselves. We're building a new kind of education company.

We're not taking a traditional approach, and we're not looking for traditional thinkers. We're working on Primer because we believe it's the most important work of our lives, and we're building a company where you can do the best work of your life.

We're always open to taking bets on ambitious people early in their careers. In fact, we prefer it.

We're a small team with a sunny office in the Mission District in San Francisco. We hail from companies like SpaceX, Square, Gumroad, Airbnb, Khan Academy, and Coinbase. We're well-funded by many of the top investors in our industry, and are building a real business fueled by real revenue — not just venture capital.

What we believe

We believe that kids are remarkable — and that our current education system is underestimating them.

We believe that we need a new kind of education system — one where we value what kids learn both outside the classroom and inside the classroom. Where they learn how to solve real problems, not how to pass tests. Where they learn to think critically for themselves, not to memorize the traditional views. Where they are more ambitious, more curious, and more creative as a byproduct of their education experience.

We believe that we need more kids pursuing non-standard paths. We need more 'weirdos' by society's standards — kids that blaze their own trail, follow their passions, and learn to think differently.

We believe that offering an accessible, superior education to millions of kids is one of the highest leverage things technology can do — and by doing so, we have a chance to bend the arc of history.

What we're building

Primer is built for ambitious kids. Most of our users are homeschoolers, and we have kids joining from all over the world. Currently we have two main products: Clubs and Rooms. In Clubs, kids complete projects alongside other kids who share their interests — this week they are building vehicles using rubber bands, writing stories with original characters, designing computer games from scratch, and exploring the natural world around them.

In Rooms, kids join live audio-based experiences where they solve puzzles, debate ideas, go on adventures, and explore ideas they are excited about. Rooms are growing quickly, and we need your help to keep it going.


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