In this test we have added reviews to the checkout page. The goal was the removing possible doubts and concerns from users who already made a first step for buying.

Redesigned layout test for client:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a2358807-4822-4816-b8b6-debdc19ee543/Group_1.png

Result

Revenue Per User increased by 30% for a D2C brand in the food supplements space.