The initial sell conversation is your very first touchpoint with a candidate and is usually over coffee or call/video call. At Gem, we call this conversation the “initial sell conversation” because the primary goal is to “sell” your candidate. For that reason, our detailed guide to the initial sell conversation lives in the 6. Selling & closing section.

We link to it here, because it probably makes sense to learn a little bit about selling & closing before jumping into nurturing passive talent or interviewing. You should probably also read the introduction to 6. Selling & closing and understanding motivations alongside the initial sell conversation.

Again, head to our detailed guide to the initial sell conversation, but here are some high-level best practices:

Next Steps

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<aside> ➡️ Next Up → Read our in-depth guide on the initial sell conversation here ****→ Skip ahead to nurturing passive talent here


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