Whenever you think sales, always trace back to the quote above.
I take this quote seriously so I meant to make this a quick sales guide. Let's get started with 3-step sales.
You're new to sales or your sales process is not yielding. No problem. This is a guide to do sales correctly in order to yield the right response. Good sales will tell you whether you're solving a problem for your customers or not. And that's crucial for your business' survival.
Good sales + people buying = you've cracked the code
Good sales + people not buying = product has no place in the market, let's pivot
Bad sales + people buying = congrats, you're on a gold mine (very rare)