Social Proof:

Think of social proof as herd mentality. We tend to follow bigger herds vs. smaller herds. We are influenced by higher ratings vs. lower ratings. If everyone else is doing it, it must be the best and safest bet.

Strengthen your Course Landing Page by including:

⭐️ Customer Ratings

💬 Student Testimonials

🏆 Your Awards

✍️ Critic Reviews

🥇 Industry Rankings

🍏 Client Logos

📰 Press Features

What would you need to integrate into your Course Landing Page for your visitor to believe you are the obvious best choice?

If possible highlight a testimonial from an opinion leader who is well known to your target audience.

Marie Poulin's Notion Mastery course has a strong testimonial by the Notion CEO and founder: