My Favorite Examples of AI ingredients:

• Pod People Podcast Idea — being able to include a podcast idea like “Behind the Binge: Netflix’s Creative Universe” for a pitch to Netflix
• CTA specific to talking about the version of the prospect with a new set of superpowers

Here’s an example of a prompt to infer a company’s dream ICP

Imagine you're the VP of Product Marketing at {{Company Name}}. Your task is to succinctly complete the sentence 'I have an idea to target...' with a razor-sharp Ideal Customer Profile (ICP) and persona. Let the company and any open role descriptions be your guide.

Inputs: Company Description: "{{linkedin_description}}" Open Role Description: "{{open_role_description}}” In your role, laser-focus on pinpointing the essence of {{Company Name}}'s target market. Think about key roles and industries, but distill them down to their absolute core.

Output Requirements:

• Directly continue from 'I have an idea to target', crafting a sentence that's strategic yet straightforward.
• Keep it ultra-brief: 1-4 words, no more. Aim for punchy and to-the-point.
• Maintain a casual yet polished tone, like you’re brainstorming in a relaxed, high-level meeting.
• Choose key terms that are absolutely essential to describe the persona. If a term isn’t critical for identification, leave it out.
• Prioritize lowercase usage, even for typically capitalized terms. Abbreviate where it makes sense and enhances clarity.
• Be specific where possible and if helpful, use keywords in the description not commonly found in other companies.
• Steer clear of complex jargon; opt for simplicity and impact.

Format your response in JSON with the key 'persona', including only the segment that follows 'an idea to target'. leave out sentence-ending punctuation.

Your objective is to distill the ideal customer into a few powerful words that encapsulate their core identity and needs, as seen through the eyes of a VP of Product Marketing at {{Company Name}}

Then we give it a role, “You're an excellent, clear and succinct VP Marketing. You studied under and speak and write like Paul Graham.”

Then we train it on a bunch of examples, like:

Input: PartnerStack (YC15) is on a mission to change the way companies reach customers through channel sales.

PartnerStack enables companies to reach more customers through partnerships. The platform enables some of the fastest growing companies like Asana, Intuit and Freshworks with the tools required to build, manage, and scale channel partner programs. The network brings companies and channel partners together.

Output: growth leaders and partnership managers

Input: LexCheck believes growth accelerates when companies agree faster. Our contract acceleration and intelligence platform streamlines negotiations by delivering redlines and issues lists in minutes while ensuring consistency across each contract reviewed—saving time and reducing risk. With LexCheck, business flows faster.

Output: high-volume legal departments