Objective: Increase Spanish speaking monthly active talent on our platform by 5% year over year.
We aim to to foster a more diverse and inclusive community, attract a broader Spanish-speaking audience, and expand its content library in the Spanish language by supporting Spanish content creation. This is in service of creating a supportive and inclusive environment for Spanish-speaking content creators, encouraging them to produce more content and engage with a global audience.
Our market analysis indicates that Spanish speakers is one of the fastest growing populations creating new online video content, but our platform is not growing at the same rate. We want to improve the experience of Spanish-speaking content creators to achieve our vision of being the best global content distribution platform for educators and influencers.
This is achievable by implementing effective strategies to attract and retain Spanish-speaking creators, relevant to the platform's mission to cater to a global audience.
This goal reflects the company's commitment to giving to a diverse, talented, content creator user base base a delightful user experience that connects them to a receptive and engaged audience.
KPI: Increase Spanish speaking monthly active talent on our platform by 5% year over year.
Our Key Performance Indicator will measure this North Star by focusing on the acquisition and engagement of Spanish speaking content creators. By focusing on the creator side of the marketplace we can ensure that we are building more diverse content relationships that we can grow over time in terms of consuming users and total content created.
Guardrail: Maintain a stable retention rate for non-hispanic talent month over month.
To ensure we do not lose our current audience, we will also keep an eye on non-hispanic users to ensure we are not increasing churn while we increase engagement for an emerging user base.