🍍 THE JAM STORY — My First Spark of Entrepreneurship


✨ Prologue: Where Creativity Met Courage

Before design internships, brand decks, and storytelling…

there was a tiny kitchen, a ripe pineapple, and an unexpected spark.

What started as a simple recipe became my first experience of:

This wasn’t just jam.

This was the moment I realised —

I could build things. Real things. Things people would buy, love, and return for.


1. The First Label — Designing Without Knowing I Was Designing

🎨 Learning Branding By Doing

I didn’t sit with a branding guide.

I sat with: