Interviewing potential hires is the most important brand building exercise your company will go through and it’s conducted primarily by people whose primary day jobs are very different. This should scare the bejeezus out of you.

Years of interviewing experience and research taught us a few things. Embed these pointers in your interviewing and you'll notice right away. No-good money back.

• Structured interviews vs. winging it.
• Ask good questions (and listen).
• Take notes
• Use Ratings
• Reduce bias
• Two way street: sell it.
• Be fierce, don't be tricked.
• Good reads

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