Where Streaming Meets Global Brand Activation

🗽 Fool’s Gold Stream Recap

Duration: 24 Hours

Platform: Abstract Portal

Highlights:

• Featured local community members, influencers, and creators
• Included interactive games, IRL activations, and surprise guests
• Unprecedented exposure of over 1 million impressions on stream clips shared on X

Summary:

The Fool’s Gold Stream was a nonstop, 24-hour digital broadcast on April Fool’s day that brought together the pulse of the city and the power of the internet. Hosted on the Abstract Portal, it blended community storytelling, live challenges, and curated chaos to create an experience that was both authentic and unforgettable.

📊 NYC Abstract Stream Metrics

• 15,000+ Live Viewers tuned in across 24 hours
• 4,000+ Total Hours Watched on the Abstract Portal
• 1,000,000+ Impressions generated across social platforms
• 5,000+ Social Posts created by viewers and participants

→ Top Performing Streaming Clip on X (123K Views)