Growth Strategist | Ecosystem Builder | User Acquisition Lead.

Executive Summary

Hi there, I'm Kehinde Marvellous Adeoye, known as Big Kenz in the Web3 space. I help Web3 projects unlock growth by bridging strategy with execution.

Through agile coordination, community-led campaigns, and insight-driven documentation, I support teams in scaling operations, building strong ecosystems, and driving user engagement — faster and smarter.

Work Experience

PredictBase – Decentralized Prediction Market on Base Chain

Role: Web3 Growth Strategist

Timeline: April 2025 – May 2025

Blockchain: Base

My Contributions

🔹 Growth Strategy & Execution

➜ Developed a 7-day goal-setting roadmap using Trello, aligning with the team on weekly KPIs for social, community, and testnet engagement.

➜ Translated strategic goals into daily tactical actions and scheduled implementation sprints, ensuring alignment with team availability and content flow.

➜ Built in daily performance reviews, optimizing ongoing campaigns by adjusting timing, hooks, and channel focus based on early feedback.

🔹 Community Activation

➜ Boosted visibility via X (Twitter) through structured posting and call-to-action designs, helping create narrative pull around PredictBase’s use case.

➜ Integrated Discord and X workflows — daily posts on X drove funnel-based traffic to Discord, sparking curiosity and conversation around the protocol.