<aside> 🔖 These B2B email marketing examples show you exactly what works. Real campaigns, real results, and tactics you can use today.
</aside>
Here's the thing about B2B email marketing: most of it is terrible.
You know the emails I'm talking about. Generic subject lines. Walls of text. CTAs that practically scream "we need to hit our quota." They land in your inbox, and you delete them faster than you can say "unsubscribe."
But when done right, email remains one of the highest-converting channels in B2B marketing. The data backs this up: 64% of B2B marketers say email is their most effective channel for achieving business goals. Some research shows email can deliver $40 for every $1 spent — a 4,000% ROI.
Image Credit: Walls.io / Pexels
So what separates the emails that convert from the ones that get deleted? Let's break down 21 examples that actually work, and more importantly, why they work.
B2B email marketing is how businesses communicate with other businesses. Unlike B2C, where you're convincing someone to buy a product for themselves, you're navigating longer sales cycles, multiple decision-makers, and companies that need to justify every purchase.
The goal isn't just to sell. It's to build relationships, establish trust, and stay top-of-mind until the buying window opens. With over $7.5 billion in global email marketing revenue projected through 2027, companies are clearly finding value in getting this right.
The best part? Email converts 40x better than Facebook or Twitter advertising. It's direct, measurable, and when you nail the strategy, incredibly effective.
First impressions matter. Welcome emails have an 86% higher open rate than standard emails, so this is your chance to set the tone.
MarketingSherpa nails this. Their welcome email immediately delivers value — a clear list of newsletter options — without overwhelming new subscribers. The subject line welcomes them, the content helps them choose what's relevant, and there's a simple CTA to get started.
Credit: Mailerlite
What makes it work: It provides instant value and clear next steps. They make subscribers feel informed, not sold to.