<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" />

Welcome to this BFCM Last Minute Playbook by Increase Conversion Rate.com.

</aside>

USER BEHAVIOR CHANGES DURING BFCM »

Categories

What to NOT do during BFCM

Conversion at the expense of everything

Check if what you’re doing is ethical:

• ‘Mom’ test: would you feel shame telling your mom about what you’re doing? That’s a bad sign.
• Front-Page Test: would you feel bad if what you’re doing appeared tomorrow on the front page of the newspaper? You’re probably in the wrong.
• Regret Test: try to measure if visitors feel regret after buying by running surveys or measuring churn and returns.

Large redesigns

There is no time for big-bang changes.

Stick to smaller, targeted experiments. You won't get clean learning from a full-site redesign during a period of such extreme behavioral change.

BF wins are not evergreen

A win in November is a Black Friday win, not an evergreen one.

You need to retest in January.

A/B test ideas

Track your creative assets collection with detailed information, status updates, and categorization.

Assets