Agenda

• Hagan’s presentation on go-to-market
• Establish weekly call time
• Deploying budget in support of OKRs
• Jessie’s proposal
• Planning for Q4
• Elect Secretary

Participants: Hagan, blitmore, Caruso, JCELENA, john_packel, LastThings, Luna5, MrsNuBooty, nico186, nous, Taylor_Made_Music

Discussion

• Hagan’s presentation on GTM strategy: https://docs.google.com/presentation/d/1mfrWq7wVIRRbaTsnKekMp3GQ5Dq0xxLdprmx8OQGmy4/edit?usp=sharing
  • Main goals: increase the # of btc committed (soft handshakes) + # bridged
  • Campaigns:
    • Marketing: minting / unminting, info on how the rollout is going, all content should be there to help.
    • Community: BTC giveaway to target smaller depositors, petition dapp to target pre-commits.
    • Website: migrating the all domain, SEO. This is not a priority for now, Q1, Q2 next year.
    • BD: teams going to podcasts, conferences, etc.
    • Integrations: Euler, Layer0, etc. The IG will be contacted, now in a brainstorming phase.
  • Goals: in 3 months - 1000 BTC bridged. In 6 months - 3000 BTC bridged once quick-minting is enabled. 12 months 10000 BTC bridged, keep marketing team fully developed.

• Shared content calendar: assigned people to share it (Angle42 agency, MG, Social Media Manager @Keep)
  • Shared channel for the coordination so content doesn’t overlap
  • thUSD is not planned in this rollout plan
• Establish weekly call time:
  • Balance time for the people in Europe
  • Thursday 1:00 pm ET: all in favour, no objections. LastThings will join 1:15 pm ET.
• Deploying budget in support of OKRs
  • For the next 3 weeks+ the committee members could request for more budget to the committee (adding more hours towards achieving the OKRs)
  • Accountability of extra hours: relate those hours with the corresponding OKR or task that needs to be accomplished via extra hours - @John Packel to create format / shared document for visibility (suggested google docs)
• Jessi’s proposal:
  • Approved on an interim basis
  • Include Jessi in the above-mentioned plan to track hours / needs
  • Weekly proposal - weekly invoice
  • Invoices send Monday, signed by Friday
• Planning for Q4:
  • Budget needed for Q4 - aligned with Hagan and their plan
  • @Zero InFo @John Packel @hagan to update the budget in alignment with the GTM plan
• Elect Secretary:
  • LastThings - will get help of Nous for the first 15 meeting
  • Nico186 - backup alternate secretary
  • Alternate backup chair @John Packel
• Transactions for the multisig:
  • Swap owner tx 30 and 31: sign them
  • Re-create the payment for LastThings
  • Ignore tx 33 and 34