🏗 Product

• Objective 1: Foundation - Host an event in 2020. Any event lol
  • [x] Sept. TEDx
  • [x] Salons? - Salon Event Info
    • We have our license now, so we can host 3-52 events this year with tickets up to $100 each, and completely online using the TEDxColoradoSpringsSalon brand.
    • I need long lists of ideas of locals who should give talks.
• Objective 2: Get all products selling reliably with ads
  • [x] Drone Course & Community
  • [x] Gallery
  • [x] Social Media Course For Small Biz
  • [x] Video Call Course as an alternate on-boarding funnel for Small Biz Course
  • [ ] Spoken Storytelling Course W/ Jill
• Tertiary objective, just to provide a metric for the goals above:
  • [ ] Assuming everything is running smoothly, we should hit $1m annual revenue (aka our first reliably $100k month) this year.
  • [ ] Lol not quite but did hit $1m valuation! See latest letter for updates.

🎨 Marketing

• Objective 1: Make sure all the above funnels have FAQs & Support
  • [ ] Team answering all questions in Drone community
  • [x] Make sure TEDx FAQ has answers it needs
  • [x] Make sure gallery & other clients feel cared for and don't have questions
• Objective 2: Systematize Testimonials
  • [ ] Happy Customers should have a structured way to celebrate us - Reviews? Testimonial Videos?
  • [x] People should have easy access to reference our work

🐙 Sales

• Single priority, forever: increase the cost-to-value range.
  • [ ] Lower cost per new customer (currently ~3 hours or ~$500)
  • [x] Increase lifetime value (currently ~$1000)
    • [x] As of February 16, 2021 it's $35-70k. Still stabilizing after a huge jump last year.

🤘 People & Time

• Objective 1: Support & Clarify

  • [ ] Clearly Define Each Person's Role - in writing, enough that they can explicitly tell each other what they do with confidence.
  • [ ] Enable People To Take Decisive Action Towards Their Own Goals If In Alignment With Mission

• Objective 2: Improve the on-boarding experience for new team members

  • [ ] Build an organizational structure where it's painfully clear what things are under-resourced and where each person can help out.
  • [ ] Make a clear path new team members can walk to get up to speed on all projects.