<aside> 🔖 Stop sending newsletters that get deleted. Learn from 20+ real examples that drive clicks and conversions, and why they work.
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Be honest: How many newsletters did you delete this morning without opening?
Now flip the perspective. How many of your newsletters are getting the same treatment?
The average person receives dozens of marketing emails daily. Most get ignored. Some get opened. Very few actually drive action.
Image Credit: Andrea Piacquadio / Pexels
The difference between an email that converts and one that dies in the inbox isn't luck, it's strategy. The best newsletters understand their audience, deliver clear value, and make taking action effortless.
Today, we're breaking down 20+ newsletter examples that work. Not just "pretty design" examples, but emails that actually achieve their goals: driving sales, building loyalty, increasing engagement, and growing brands.
Before diving into examples, let's establish what separates winners from trash folder residents. Every effective newsletter shares these five characteristics:
Your subject line has one job: get the open. It should be specific, benefit-driven, or curiosity-inducing, ideally short enough to display fully on mobile.
Generic subject lines die. "Newsletter #42" gets ignored. "Save 40% before midnight" gets opened.
This seems obvious, but most newsletters fail here. Your email should deliver value the recipient actually wants, whether that's exclusive discounts, helpful information, or entertaining content.
Ask yourself: If someone read this email, would they feel their time was well spent? If not, rewrite it.
Real personalization means tailoring content to subscriber behavior, preferences, and history.