Want to keep your CEO visible without adding more to your already-full plate?

These five quick interview themes are designed to spark meaningful conversations you can turn into LinkedIn posts, internal emails, video scripts, talking points, or article outlines. Each one takes about 20 minutes and gives you usable material with minimal prep.

Pro tip: Record the session (with permission), transcribe it with a tool like Otter or Fathom, and highlight key quotes or moments. That’s your raw content—no ghostwriting from scratch required.

1. Leadership & Growth

Tap into personal insight and day-to-day decision-making.

• What’s a leadership lesson you’ve learned recently?
• What’s a challenge you’ve navigated in the business over the past few months?
• How has your leadership style evolved over the last year?

2. Celebrating the Team

Spotlight wins, reinforce culture, and build goodwill.

• Can you highlight a recent team win that made you proud?
• Who on the team deserves recognition right now, and why?
• What qualities do you admire most in the people you lead?

3. Personal Perspective

Humanize your CEO with approachable, authentic moments.

• How do you balance your leadership role with life outside of work?
• What helps you reset or clear your head when things get intense?
• What keeps you grounded during busy or stressful weeks?

4. Industry POV

Position your CEO as a trusted voice on what's next.