There is a lot of conflicting advise of what type of messages work for generating the most leads. The truth is, there is no perfect message.

You will always get replies back from people telling you to %$#@ off, and that’s ok. Don’t ever let that bother you, and never feed into the negativity by responding back.

The first goal of a DM should be to get a response. There are a couple of different ways to get a high response rate:

• Start by providing value: offer to provide something helpful. The purpose of this one is to get an easy reply. Once someone has replied and then gets value from you, they go from “never heard of you” to “likely buyer”, especially if your free thing is really helpful or valuable. The better you make the free thing, the more likely they are to want to hire you for the paid thing. It’s important that you don’t just give them the free thing in the first message, but rather offer the free thing to get them to respond, and then deliver it. The free thing could be something like…

  • Free audit
  • Free list of ideas
  • Lead magnet
  • Trial period
  • Deliver initial result for free
  • Do the first step of your service for free

• Every DM should consist of three things

  • Opening hook (get their attention, pattern interrupt)
    • Absolutely NO “Hey bob,”, “Hope your day is good Bob”, “Just wanted to reach out Bob”
  • Offer
    • The result you’ll get for them
    • How quickly you’ll get it to them
    • How easy it will be for them
    • Remove as much risk from them as possible
  • Soft CTA (Just encourage a “yes” reply. We want to make the effort of responding almost zero. Ask a question that requires a one word response. This will drive up your response rate drastically.
    • Your Call To Action should be something that is super easy to say yes to. This could be a free thing as explained earlier, or a simple “yes” answer question.
    • Interested in learning more? (very low stakes for them)
    • Can I send over more info? (very low committment)
    • Would this help your business? (hard to say “no” if your offer is valuable)

I’ve tested hundreds of different messages over the years, and these are the specific messages that have yielded the best results. These are meant for inspiration, not for direct copy-and-paste. I would recommend reading through all of them and then workshopping your own DMs on a separate page.

Partnership

Hey [name], sorry for the random message, I just wanted to see if we could partner up. I’ve have a system that got me 7(maybe 8) clients in the last couple weeks. I wanted to see if I could send some of these leads your way?

Would you be interested in hearing more?

Work Togethor

Hey [name], sorry for the random message, I just wanted to see if I could work with you. I’ve got a system I’m using that’s getting me 7(maybe 8) ad clients this month and I wanted to see if I could send some of these leads your way?

Would you be interested in hearing more?

Huge Offer + Risk Reversal

Hey [name], I can set up a system to send 30,000 cold emails per month one time setup, NO recurring fees… you only pay if it works. Open to chat?